Clinically Driven Propensity Models

CHALLENGE & OPPORTUNITY

THR needed to better engage patients for a variety of purposes.  However, the typical insights available to them did not help them to understand health propensities.  Who had a higher propensity for needing a knee replacement, hip surgery, high blood pressure, etc. 

SOLUTION HIGHLIGHTS

We worked with the client’s existing data science group to define what propensity models would work for both clinical and marketing purposes. 

KEY BENEFITS

• Much better insights into existing patients
• Marketing able to cut down the shotgun approach to patient engagement
• Propensity models work across clinical and marketing needs